Mass media advertising – also known as "above the line advertising" – generates interest and awareness in a business' brand and products.
Generating awareness is one thing but it's vital to ensure that customers have a clear next step to deepen their engagement with the campaign.
This is why many advertising campaigns are paired with completely new websites for the business, or campaign specific websites. Here are six steps we take when helping businesses increase the effectiveness of their advertising campaigns.
Whether your goal is to increase sales, improve brand recognition or launch a new product, mass market advertising is still an important channel.
Here are six ways we can help increase the results of a campaign through digital.
We work hand-in-hand with specialist advertising agencies to develop all the digital components of a successful campaign.
This collaboration ensures that we can focus on what we do best – achieve results for our client's through digital.
Before you start any new advertising campaign or web project, it's important to get the strategy right. Understanding what you're going to build and why you're doing it will save time and money over the long term.
Through Roadmapping, we'll create the digital strategy to help your new advertising campaign succeed. It goes well beyond just what pages we're going to build on the website and includes the methods we would use to capture leads, communicate a new message to customers and help your business be successful.
The design of the website supports your advertising campaign provides a calling card for new prospects. An appealing website enables you to convert customers, generate leads, and deepen engagement generated through the campaign.
During the design phase, our User Interface Designers create high fidelity designs that show what your website will look like after development has been completed.
Developing a website using the latest, most stable technology is vital to ensuring it is secure, fast, reliable and equipped to grow with your business.
Our expert team of Auckland-based developers will build all of the functionality defined in your Roadmapping Sessions. We'll also run through comprehensive quality assurance processes to give you peace of mind and deliver you a website that works, and works well.
Your website is filled with persuasive and emotive content, and you're ready to launch. Now, potential customers need to know you exist.
We'll identify your customers and define a strategy to reach them. Using the appropriate mix of social, search and display advertising, we'll help drive the right type of customers to your business.
A website is an investment. Just like machinery, it's important to service the site so it continues to perform at its best.
At Hatch, we are interested in developing long-term relationships with our clients so we can grow together. We'll regularly keep in touch to optimise your website, support your team when they need help and be available to assist with maintenance. It's the Hatch way.