As business leaders, we often find ourselves wondering what our customers are thinking. If only we could know.
Tracking what your customers are doing on your website or digital platform can help you understand what they're thinking. Together, we can then turn that insight into action.
Here are the six steps we'll follow to help you better understand your customers.
By implementing innovative web technologies, we can empower you with knowledge about what your customers are thinking and doing while on your website. We can then use this data to adapt the site, enabling you to optimise your funnels for conversion and provide a better customer experience.
Before we get in your customers' heads, we'll need to start with yours. Through Roadmapping, we'll discuss the goals of your business and define the metrics that are important in measuring success.
Knowing what we need to measure allows us to identify triggers that contribute towards them.
Taking these success metrics, we will create a list of events to track on your digital platform(s).
Once we've got our list of triggers approved, we'll implement event tracking through your websites and apps. We'll also set you up with a dashboard that allows you to see how your success metrics are tracking on-the-fly.
Data is useless unless you ask the right questions. We'll meet with you regularly to crunch the data, ask the right questions and turn the numbers into insights.
We'll take the insights we've collected, identify what needs to change and explore ways to iterate on your digital offerings to optimise for your success metrics.
We'll create a plan for the new features & modifications that need to be implemented and have our in-house team apply them to your digital platform(s).
Once the optimisations have been made, we'll be tracking a new set of data and be able to measure improvements to your success metrics.
Now that we know what works, we'll be able to repeat the whole process to continue to improve your digital offering and help you achieve your goals.