Sometimes you need to make courageous decisions, take large scale action, and move your business or brand in a new direction to maintain relevance to customers. You may be rebranding, renaming your business, or entering an entirely new market.
Here are six ways we can help your business take a giant leap forward, to engage your customers in new ways.
Taking your business in a new direction, reengaging past customers or repositioning yourself within a market? Here are six steps we can take to help.
Before you embark on major changes within your business, web project or venture, it's important to get the strategy right. Understanding what you're going to build, why you're going to do it, and who you're going to target will save time and money over the long term.
Through Roadmapping, we'll create the digital strategy to help the new direction be successful. It goes well beyond just what pages we're going to build on the website and includes the methods we would use to capture leads, communicate new messages, and how to help your business be successful overall.
Branding a business is more than choosing a logo and colours. It explores who you are, what you stand for and who you want to serve. A brand that resonates with your customers will help you achieve more.
We'll take an exploratory approach to understanding your market, who your customers are and what they want from you. We'll then design your new brand materials, including brand guidelines, collateral and logos.
Wireframing is an important step in any complex digital project. Wireframes are blueprints for a website, where we lay out all components and ensuring that the user experience is clear and well structured.
Our internal User Experience team will create wireframes from the functionality scoped in your Roadmapping Sessions and then review them with you, before making any relevant changes and moving on to the design phase.
While function is important, so is form. Designing a website with everyone who would use it in mind ensures that staff and customers receive a beautiful platform they want to work with.
During the design phase, our User Interface Designers create high fidelity designs that show what your website will look like after development has been completed.
Developing a website using the latest, most stable technology is vital to ensuring it is secure, fast, reliable and equipped to grow with your business.
Our expert team of Auckland-based developers will build all of the functionality defined in your Roadmapping Sessions. We'll also run through comprehensive quality assurance processes to give you peace of mind and deliver you an operational website that works, and works well.
Your new brand and website are ready to launch. The site is filled with persuasive and emotive content. Now, potential customers need to know that you exist.
We'll work with you to identify your customers and define a strategy to reach them. Using the appropriate mix of social, search and display advertising, we'll help drive the right type of customers to your business.