Consumers' expectations and buying behaviour are changing rapidly. What worked yesterday might not work today, and even less so tomorrow.
Businesses need to continually improve and adapt how they find the right target customers to talk to, and then work out how to engage them.
As a business leader looking for new channels to target potential customers, digital is your best friend. Here are six ways we can help you target and begin conversations with potential customers.
Whether you're losing ground in an existing market, or want to target a new demographic, there are a number of ways we can use digital to forge new channels. Here are six steps we can take to help you reach new customers.
Before you start any new channel, web project or venture, it's important to get the strategy right. Understanding what you're going to build and why you're going to do it will save time and money over the long term.
Through Roadmapping, we'll create the digital strategy to ensure the new channel succeeds. It goes well beyond just what pages we're going to build on a website and includes the methods we would use to capture leads and communicate your message to customers.
If you plan to target potential customers by launching a sub-brand, you'll want to ensure it aligns closely with your parent company, but is removed enough to target customers in an innovative way.
We'll take an exploratory approach by understanding your market, who your customers are and what they want from you. We'll then design new brand materials for the sub-brand, including brand guidelines, collateral and logos.
While function is important, so is form. Designing an Operational Website with everyone who would use it in mind ensures that staff and customers receive a beautiful platform they want to work with.
During the design phase, our User Interface Designers create high fidelity designs that show what your website will look like after development has been completed.
Developing an Operational Website using the latest, most stable technology is vital to ensuring it's secure, fast, reliable and equipped to grow with your business.
Our expert team of Auckland-based developers will build all of the functionality defined in your Roadmapping Sessions. We'll also run through comprehensive quality assurance processes to give you peace of mind and deliver you an Operational Website that works, and works well.
Your website is filled with persuasive and emotive content, and you're ready to launch. Now, potential customers need to know you exist.
We'll identify your customers and define a strategy to reach them. Using the appropriate mix of social, search and display advertising, we'll help drive the right type of customers to your business.
Awesome! Your new path to market has launched and you're on your way to finding new customers. You can now focus on making sure your marketing is performing.
Our job isn't over, though. To make sure that what we've built is actually helping your business be successful, we'll regularly keep in touch to review, test and optimise the website and digital marketing. It's the Hatch way.