You have an idea. You've been thinking about it, crafting it, sharing it – but not with just anyone – now you're ready to take the next step.
Starting a business can be scary, especially if you're moving into it from a stable job. Here are the steps we can take to help you turn your idea into a successful, digital business.
Start the way you intend to finish. The way you launch your new business sets the tone for how it will continue. Starting off strategically will best place your business for future growth. Here are five ways we can help you off to the right start –
Before you start any new business, web project or venture, it's important to get the strategy right. Understanding what you're going to build and why you're going to do it will save time and money over the long term.
Through Roadmapping, we'll create the digital strategy to help your new business succeed. It goes well beyond just what pages we're going to build, and includes how we can use your new website to help your business be successful.
Building a successful brand is more than choosing a logo and colours. It explores who you are, what you stand for and who you want to serve. A brand that resonates well will win customer's hearts and minds.
We'll take an exploratory approach to understanding your market, who your customers are and what they want from you. We'll then design your new brand materials including brand guidelines, collateral and logos.
Once your strategy and brand story are in place, you need to communicate that brand story to potential customers. A website is a central hub for customers to find you, to buy your services and, often, the website can be the business itself.
Through our in-house team of designers and developers, we'll build a thoughtful and strategic website that considers what you want customers to think, feel and finally do.
A core component of any website and marketing material is storytelling, helping your customers understand how they can benefit from working with you.
Through our industry connections we'll work with the best storytellers around to write the copy for your website, capture compelling imagery and record engaging video content.
Your website is filled with persuasive and emotive content, and you're ready to launch. Now, potential customers need to know you exist.
We'll identify your customers and define a strategy to reach them. Using the appropriate mix of social, search and display advertising, we'll help drive the right type of customers to your business.
Awesome! Your business has launched and you're on your way to business success. You can now focus on finding customers and making sure your marketing is performing.
Our job isn't over, though. To make sure that what we've built is actually helping your business be successful, we'll regularly keep in touch to optimise your website, marketing and brand messaging. It's the Hatch way.