Meet Ally

“The TRB brand and website were in desperate need of a revamp to better suit our business goals and unique positioning. A lot had happened since the old website and brand had been developed and they no longer met our needs.”

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Ally Myers, the – then – new Content and Marketing Manager at The Radio Bureau (TRB), is an active advocate for radio advertising in NZ.

With digital becoming an increasingly important channel to amplify the effect of radio, Ally approached us to create a new website that represents their refreshed brand; and provides prospective clients with the resources they need to understand how radio can be used in their campaigns.

Highlights include:

• They have received great feedback from clients who previously found the website difficult to navigate and use
• Their Account Directors spend less time having to answer questions that can be answered through the website
• It has become more than just a website, it has become a sales tool that allows their agency clients to feel confident in their knowledge of NZ radio, the brands and products so they can have conversations about radio with their clients

“We’ve really enjoyed working with Hatch for our website development, design and strategy. They really took the time to understand our business, the challenges we face and the opportunities for us to reach our audience with the right information.”

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What next?

We now work with Ally to maintain the site, optimising it to keep existing and prospective clients engaged on TRB’s site.