Meet Kerrie

"Being able to test and learn quickly with a newly formed product was our key goal with the onboarding journey, and in Hatch we found the perfect partners."

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Yellow is a business in transition. Staying true to its mission of helping connect NZ’s small to medium sized businesses with potential customers, it is pivoting from it’s well-known Yellow Pages books towards becoming NZ’s largest digital agency.

Kerrie approached us in March 2017 to help build a new onboarding channel for customers purchasing their new storytelling products.

We built a fully-fledged onboarding website, with e-commerce functionality to take payments.

Highlights included:

• We learnt what speed really meant, rapidly making changes to the site (often in under 24 hours) to test how customers would react.
• It wasn’t just a website, it automated the onboarding & sales process, providing customer experience with a better experience

"The team at Hatch are excellent problem solvers, and are continually helping us to deliver to our desired customer experience, where getting a digital service or product through Yellow is both a breeze and a delight."

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What next?

We continue to work with the team at Yellow to continue improving the website, while working with the team on a few other projects in the pipeline.

We also catch up with the team for a game of tennis or two every now and again!